Oceanside

For the final of my Advanced Typography class, we had to create a brand identity for a hotel.

Below is what I wrote in my submission:

“The name of the hotel is Oceanside. It is a hotel situated next to the ocean and embodies the ocean to create its brand. It is a family friendly hotel and is catered either to couples or families. Its main competition would be other ocean side hotels. Inspiration is not only taken from Greek architecture, but also South Beach modernist architecture as this type of Miami architecture embodies the colour scheme and aesthetic I want for my brand.”